|
Our Big 1922 Advertising Campaign on HAROLD BELL WRIGHT'S New Novel "Helen of the Old House" |
|
|
On the opposite page [below] will be found a repro- duction of the style of advertising to be used in newspapers and publications of national circulation for Harold Bell Wright's "Helen of the Old House." We propose to cover the country with the kind of advertising that will attract the attention of book buyers and book readers. You can help, to your own profit, by pushing "Helen of the Old House." You are always safe in recommending a Harold Bell Wright book for home reading. People who never permit any kind of fiction to come into the house, throw down the bars to Harold Bell Wright, because he not only tells a clean, wholesome and entertaining story, but he invariably drives home some great moral truths.
|
And remember, the advertising campaign is only one feature of this drive on "Helen of the Old House." We follow this up with the closest kind of cooperation with the book- seller. We are prepared
on short notice to furnish the dealer with
FREE POSTERS Booksellers in all parts of the country are enthusiastic over the phonograph records of Mr. Wright's readings from "Helen of the Old House." This is one of the most novel ideas ever devised for arousing interest in a book. At the last National Convention of the Direct Advertising Association, this plan received the award of first prize for the most original and result-getting sales "stunt." Get in touch with us at once and we will start the wheels moving for you to get the most benefit from our Harold Bell Wright campaign.
|
|
|
|
| An amazing novelty is
impending in the publishing world; and this, the most original scheme for
book advertising in many, many year, is planned for introducing the new
novel by Harold Bell Wright, "Helen of the Old House." Within the next
few days the whole country is going to read in its papers and see in its
booksellers' window displays, an invitation to drop in and hear Harold Bell
Wright himself read a selection from his book. What his army of
admirers will find in bookstores will be a phonograph record by Mr. Wright,
which his publishers
are distributing. All kinds of means have been devised for bringing an author before his
public, but there have been mighty few to compare with this Wright
phonograph record in bringing a popular novelist personally into touch with his
readers.
One of the records made by Mr. Wright has been secured by ______________________ Book Store and will be reproduced for the benefit of their patrons daily. (Dealer to give his plans here.) In preparing the record Mr. Wright spent many days in a large New York phonograph company's laboratory, making elaborate tests in order to secure the most natural reproduction of his voice and perfecting his rendering of the chosen selection. The resulting record has proved, it is said, a very perfect re production of his voice. In it he reads one of the most dramatic incidents in "Helen of the Old House," a scene in the hut of a crippled old basketmaker on the cliffs overlooking the industrial town where the story is laid. First a famous employer comes to interview the old basketmaker who is the philosopher and oracle of the region, and then comes a radical labor leader, both of them asking for information and guidance in the great strike that threatens the mills of the town. It is a scene full of the dramatic fire of clashing wills and in it are expressed some of the author's most firmly held beliefs. Mr. Wright gives it its full significance in his reading. Mr. Wright's new novel, "Helen of the Old House," is declared by those who have read it to be the best of all his books. It is a story of labor conditions such as are found in any town or city where there are mills and factories. The heroine is the daughter of a man who was once a workman but who has since become the owner of a great mill. One of the big scenes in the story is that of the great strike which is impending at the time of the incident described above which Mr. Wright has used in making his record. Extraordinary possibilities are in this new form of book exploitation, for it is possible that after the display at __________________Book Store is concluded, Mr. Wright will be willing to lend the record to libraries and women's literary societies and clubs, and provide entertainment of the utmost interest. To hear your favorite author's voice reading from a favorite novel is a pleasure so far enjoyed by few, and in the future it will not be surprising if the voices of popular writers are brought into the homes themselves of their public. Such book advertising would amaze the writers and publishers of the past, but there is no doubt that it is thoroughly in accord with the publicity of the present day. And it is Harold Bell Wright, the world's best seller, who leads the rest. |
|
|
Your Questions and Suggestions are Welcome. Click here for Email Address. |
|
This Harold Bell Wright web site is written and produced
by Gerry Chudleigh with the help of many friends. |
